TryingToFollow's Tumblelog

Giving people the choice to see or not to see advertising might seem reasonable, even democratic, but it works against the principle at the heart of the outdoor advertising industry, which is that effective advertising is advertising that cannot be turned off, cannot be fast-forwarded, cannot be avoided by turning the page or getting up and walking out of the room. In a heavily fractured media environment a captive audience has great value, which is the reason that this recession has seen spending on outdoor advertising fall much less precipitously than spending on other media.